Accutics jsh@accutics.com https://video.accutics.com en-us Visualplatform http://blogs.law.harvard.edu/tech/rss Accutics episodic no https://video.accutics.com/files/rv1.36/sitelogo.gif https://video.accutics.com http://video.accutics.com/how-campaign-data-anarchy-was-1 <p><p>Are you struggling with campaign data anarchy in your organization? Is unstructured marketing data a bottleneck for accurate media and budget allocation?&nbsp;</p> <p>Join <strong>Adam Wanat</strong> - Marketing Analytics Lead at UNSW Sydney, <strong>Chris Byrnes </strong>- CEO and co-founder of the Australian digital agency Klyp, and <strong>Kristian Simonsen </strong>- Head of Sales at Accutics, to learn how campaign data chaos was solved for good at a higher education institution.&nbsp;</p> <p>In this webinar, we'll help you gain confidence in your campaign data, and employ it more efficiently across your organization.<br>&nbsp;</p> <p>Why join:&nbsp;</p> <ul><li>find out how a solid campaign data foundation helps decision-making</li><li>learn how to collect, analyze, and use campaign data as part of your marketing strategy</li><li>uncover how to use structured campaign data within Adobe Analytics as a competitive advantage</li></ul></p><p><a href="http://video.accutics.com/how-campaign-data-anarchy-was-1"><img src="http://video.accutics.com/64968579/85308593/0b7a71fe3450535193f7819be65357cd/standard/download-14-thumbnail.jpg" width="75" height=""/></a></p> http://video.accutics.com/photo/85308593 Thu, 20 Apr 2023 11:08:38 GMT How Campaign Data Anarchy Was Solved at UNSW Are you struggling with campaign data anarchy in your organization? Is unstructured marketing data a bottleneck for accurate media and budget allocation? Join Adam Wanat - Marketing Analytics Lead at UNSW Sydney, Chris Byrnes - CEO and co-founder of the Australian digital agency Klyp, and Kristian Simonsen - Head of Sales at Accutics, to learn how campaign data chaos was solved for good at a higher education institution. In this webinar, we'll help you gain confidence in your campaign data, and employ it more efficiently across your organization. Why join: find out how a solid campaign data foundation helps decision-makinglearn how to collect, analyze, and use campaign data as part of your marketing strategyuncover how to use structured campaign data within Adobe Analytics as a competitive advantage Are you struggling with campaign data anarchy in your organization? Is unstructured marketing data a bottleneck for accurate media and budget allocation? Join Adam Wanat - Marketing Analytics Lead at UNSW Sydney, Chris Byrnes - CEO and co-founder... Accutics 58:55 <p><p>Are you struggling with campaign data anarchy in your organization? Is unstructured marketing data a bottleneck for accurate media and budget allocation?&nbsp;</p> <p>Join <strong>Adam Wanat</strong> - Marketing Analytics Lead at UNSW Sydney, <strong>Chris Byrnes </strong>- CEO and co-founder of the Australian digital agency Klyp, and <strong>Kristian Simonsen </strong>- Head of Sales at Accutics, to learn how campaign data chaos was solved for good at a higher education institution.&nbsp;</p> <p>In this webinar, we'll help you gain confidence in your campaign data, and employ it more efficiently across your organization.<br>&nbsp;</p> <p>Why join:&nbsp;</p> <ul><li>find out how a solid campaign data foundation helps decision-making</li><li>learn how to collect, analyze, and use campaign data as part of your marketing strategy</li><li>uncover how to use structured campaign data within Adobe Analytics as a competitive advantage</li></ul></p><p><a href="http://video.accutics.com/how-campaign-data-anarchy-was-1"><img src="http://video.accutics.com/64968579/85308593/0b7a71fe3450535193f7819be65357cd/standard/download-14-thumbnail.jpg" width="75" height=""/></a></p> campaign taxonomy campaign tracking data quality marketing data http://video.accutics.com/how-to-build-an-enterprise-level-1 <p><p>&nbsp;</p> <p>Only 3% of organizations’ data meets basic quality standards*, according to Harvard Business Review. Now more than ever, digital marketing success hinges on the ability to capture marketing data consistently to enable business insights and campaign optimization.&nbsp;</p> <p>&nbsp;</p> <p>Join data governance experts Jimmy Felstead, Station10 and Kasper Rasmussen, Accutics as they take a deep dive into building and aligning an enterprise-grade taxonomy for campaign data.</p> <p>&nbsp;</p> <p>In this webinar, you will learn about:&nbsp;</p> <p>&nbsp;</p> <ul><li><strong>Planning your taxonomy</strong>: how to define your goals and create your campaign tracking taxonomy from the ground up</li><li><strong>Scoping and implementation</strong>: what should be included in the taxonomy, with real-life use cases</li><li><strong>Reporting and optimization</strong>: how to scale and optimize your taxonomy to meet your organization's evolving needs</li></ul><p>&nbsp;</p> <p><em>* Harvard Business Review - Assessing Quality, A Managerial Call to Action</em></p></p><p><a href="http://video.accutics.com/how-to-build-an-enterprise-level-1"><img src="http://video.accutics.com/64968561/75928163/a9effce0fb751ab1bc9cc30df9f8455c/standard/download-8-thumbnail.jpg" width="75" height=""/></a></p> http://video.accutics.com/photo/75928163 Wed, 25 May 2022 13:37:43 GMT How to Build an Enterprise-Level Campaign Taxonomy Only 3% of organizations’ data meets basic quality standards*, according to Harvard Business Review. Now more than ever, digital marketing success hinges on the ability to capture marketing data consistently to enable business insights and campaign optimization. Join data governance experts Jimmy Felstead, Station10 and Kasper Rasmussen, Accutics as they take a deep dive into building and aligning an enterprise-grade taxonomy for campaign data. In this webinar, you will learn about: Planning your taxonomy: how to define your goals and create your campaign tracking taxonomy from the ground upScoping and implementation: what should be included in the taxonomy, with real-life use casesReporting and optimization: how to scale and optimize your taxonomy to meet your organization's evolving needs * Harvard Business Review - Assessing Quality, A Managerial Call to Action Only 3% of organizations’ data meets basic quality standards*, according to Harvard Business Review. Now more than ever, digital marketing success hinges on the ability to capture marketing data consistently to enable business insights and... Accutics 01:01:42 <p><p>&nbsp;</p> <p>Only 3% of organizations’ data meets basic quality standards*, according to Harvard Business Review. Now more than ever, digital marketing success hinges on the ability to capture marketing data consistently to enable business insights and campaign optimization.&nbsp;</p> <p>&nbsp;</p> <p>Join data governance experts Jimmy Felstead, Station10 and Kasper Rasmussen, Accutics as they take a deep dive into building and aligning an enterprise-grade taxonomy for campaign data.</p> <p>&nbsp;</p> <p>In this webinar, you will learn about:&nbsp;</p> <p>&nbsp;</p> <ul><li><strong>Planning your taxonomy</strong>: how to define your goals and create your campaign tracking taxonomy from the ground up</li><li><strong>Scoping and implementation</strong>: what should be included in the taxonomy, with real-life use cases</li><li><strong>Reporting and optimization</strong>: how to scale and optimize your taxonomy to meet your organization's evolving needs</li></ul><p>&nbsp;</p> <p><em>* Harvard Business Review - Assessing Quality, A Managerial Call to Action</em></p></p><p><a href="http://video.accutics.com/how-to-build-an-enterprise-level-1"><img src="http://video.accutics.com/64968561/75928163/a9effce0fb751ab1bc9cc30df9f8455c/standard/download-8-thumbnail.jpg" width="75" height=""/></a></p> campaign taxonomy campaign tracking data quality